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Building better emergency response

Reckitt’s investment in the full cycle of humanitarian response allows for more efficient action. We know that spending £1 on preparing for an emergency will save £4 in the cost of responding when disaster hits.

Reckitt is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. Reckitt fights to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.

Together, Reckitt and the ̨ž³uuÖ±²¥ will help communities around the world to prepare, respond and recover from disaster.

Supporting the ̨ž³uuÖ±²¥ internationally

Drawing on the expertise of each organisation is an important part of the partnership.

In support of ̨ž³uuÖ±²¥ international operations, Reckitt will donate products to help the Red Cross Movement respond quickly and effectively to international emergencies. This will also help us to be better prepared for future disasters.

Global staff engagement

As part of the partnership, Reckitt will encourage its 40,000+ staff across 63 countries to support this vital work by volunteering. This will include support to projects such as , where volunteers help to map areas where humanitarian organisations are trying to meet the needs of vulnerable people. Reckitt staff will also do their own fundraising.

At Reckitt we believe that access to the highest quality hygiene, wellness and nourishment should be a right and not a privilege. The fight to maximise access is most pressing in vulnerable communities and at times of crisis, so I’m delighted that we will play our part supporting the invaluable work of the ̨ž³uuÖ±²¥ and the Disaster Relief Alliance.